Forbes: Khaby Lame TikTok's most popular influencer
His income is approximated to be at $16.5 million (Sh2.4 billion) as of June 2022.
The most influential creative, according to Forbes, is the TikTok phenomenon Khaby Lame, who has been delighting his fans without saying a word.
According to the publication, Lame's income as of June 2022 will be approximately $16.5 million (Sh2.4 billion). The influencer's endorsement, which has existed since his breakthrough, is what the corporation blamed for this.
He also revealed to Forbes that he makes a total of $750,000 (Sh110,000,000) for each post he publishes on his TikTok and Instagram accounts.
According to Forbes, Lame has collaborated with companies including Hugo Boss, Binance, Middle Eastern bank QNB, and Fortnite, among others.
Additionally, the 23-year-old told Forbes that the businesses he works with must be appropriate for his family and friends, which rules out alcohol, cigarettes, and any other harmful goods.
“I turn down most requests. I want to work clean. I’ve never worked with an alcohol company, cigarettes or anything that’s bad for you because a lot of kids follow me," he said.
During the Covid-19 pandemic, the Italian influencer rose to fame by imitating and making fun of other people while demonstrating the simplest way to complete jobs.
Since then, he has 2.4 million likes and more than 160 million followers on TikTok.
“When I started making videos, people told me to get a proper job. But I continued to make videos because that’s what I like doing, even though no one was watching them," he told Forbes.
Forbes claimed it examined information on the earnings, follower counts, engagement rates, and entrepreneurial activity of thousands of internet personalities with the assistance of creator marketing agency Influential to identify Lame as the most influential creator.
"Between June 2022 and June 2023, our 50 leading creators leveraged their combined 2.6 billion social media followers to haul in an estimated $700 million in earnings. That’s a 23% jump from 2022’s $570 million," the company said.
However, in matters of creation, Lame became number 11 on the Forbes list.
The top creator badge was earned by Jimmy Donaldson alias Mr Beast