Beyonce and Jay-Z have helped the Louvre Museum in Paris break its visitors record in 2018.
The power couple’s Apes**t music video, filmed at the French site, has fueled a boost of attraction with 10.2 million people visiting the museum over the past year.
A statement from the Lourve released on Thursday read: ‘Elsewhere in the world, interest in the Louvre was bolstered by Beyoncé and JAY-Z’s ‘”Apes**t” video, with its tribute to some of the museum’s greatest artworks.’
The museum also noted a significant rise in the number of foreign visitors -almost three-quarters of total visitor numbers – mostly from the United States, China, other European countries and Brazil.
Tourism in the French capital has rebounded since 2017 after a sharp fall following 2015 terror attacks.
The married couple – who share six-year-old daughter Blue Ivy and 18-month-old twins Rumi and Sir together – concluded their On The Run II Tour in October last year.
After travelling around the world with their family, sources have said the experience has brought them closer together.
An insider told People magazine: ‘They enjoyed bringing their whole family on tour. It was like a big adventure for everyone.’
‘They loved showing Blue around Europe, enjoyed solo date nights and family fun.
‘Beyoncé and Jay seem closer than ever. They are very grateful for another wonderful year together’, they added.