Kanye West is about to release his new album titled Ye.
And on Thursday, Kanye West arranged for members of the media and select DJs to fly by private jet to Wyoming for a listening party.
Social media snaps also showed wife Kim Kardashian and a smattering of celebrities joining in the fun at a ranch outside of Jackson Hole with campfires and s'mores on hand for the VIPs.
A huge tent was erected on the green fields surrounded by mountains in the secluded location. There were picnic tables and log seats as well as horses.
And naturally, there was merchandise including baseball caps and t-shirts memorializing the event.
The rapper, 40, has been in Wyoming working on the album, his eighth, for weeks along with several collaborators including Travis Scott, Drake, Migos and Big Sean.
Jonah Hill and Chris Rock were among the celebrities at the party.
On hand, too, were rappers 2 Chainz, Ty Dolla Sign, Pusha T, Designer and Teyana Taylor.
And it was actor and comic Rock who made the big announcement of the title for the highly-anticipated new album from Yeezy.
The album drops at midnight on June 1.
It marks Kanye's comeback after he canceled his Saint Pablo tour dates in 2016 and was hospitalized for mental health issues.
And according to first reports from those at the listening party, he references his medical struggles in his lyrics as well as the way his marriage to Kim has changed him.
According to one Twitter fan, 'Every other artist makes a mental illness sound like the SADDEST s*** ever in their music. Kanye said his mental illness is his “Superpower”. WE NEED THIS TYPE OF ENERGY.'
Another tweeted: 'Kanye talking about mental health on this album is great. He said it's not his disability. He says it makes him a superhero.'
Others tweeted about what he says about his reality star wife with whom she shares three young children.
@rapuo wrote: 'Kanye on Kim: had to calm her down 'cause she couldn't breathe/ Told her she could leave me now but she wouldn't leave.'
Twitter lit up with reaction as more people heard some of the new music and shared some audio via social media.
Most seemed to think Kanye has created another masterpiece and most were struck by the more soulful sound.
Nicki Minaj also puts in a surprise appearance on one track that caught many fans' attention.