Another win for the entertainment industry. Season two of the Old Mutual Amazing Voices singing competition is coming back on the 11th of April.
Season two last year had 546 entries flooded in for the audition phase, in which the top 10 acapella groups from Nigeria, Ghana, Kenya, Zimbabwe and South Africa will be selected to experience the gruelling judging process as they display their passion and determination competing for the whopping US$ 100 000 (Ksh 12 Million) grand prize.
In October 2020 those willing to participate submitted online videos and after an initial screening process, Africa’s top unsigned talent attended closed auditions before celebrity selectors in their home countries.
The top 10 groups, two from each country, will then set out for South Africa where they will undergo an intense musical, educational, and inspirational boot camp at Sun City.
During an intense three weeks, while living in a Covid bubble, the groups, of four, six and eight members, are put through their paces as they prepare for the final phase sign-off by having their vocal and performance abilities perfected by a team of experts.
“Music is universal language and passion for millions of Africans. As one of Africa's most respected brands, Old Mutual has, for many years, championed positive futures for all our stakeholders. One of the sectors benefitting from Old Mutual’s ongoing support is musicians and performers. We encourage them to learn career management skills as well as the personal financial skills they need to survive and succeed in a highly competitive business,” says Carol Kipsanai, Group Head of Marketing and Communications - UAP Old Mutual.
At least there is hope even in this pandemic that has caused so much confusion and loss.