Dear influencers grab a seat, Akothee has some very important life lessons when it comes to how to conduct yourself with a brand.
Her first statement is what caught our attention that a large following does not always mean sales.
"This is free advice to all company marketers. Not everyone with a big following is an influencer, there are people with 10,000 followers and can drive sales, there are those with 10 m followers and won't give any impact on your brand.👉 secondly, influencing needs some skills and background of marketing.,👉It's not about holding a product every minute or placing it on the table just for the client to see, influencing is not about pleasing the client, it's about bridging the gap between the manufacturer and the consumer. Introducing the product to the consumers and even making sure the product is perfect for consumption." She stated
"There are strategies on how to place a product, there are products that need noise and some needs class, some needs a lifestyle for it to make sense👉, for example, don't expect to see a brand ambassador in the toilet holding tomato sauce 🤔🤔That will be ridiculers, disgusting and shamming. However, seeing an influencer in the toilet holding tissue is more than perfect 💪 it's doing the right thing at the right time👉"
Akothee went ahead to tell brands that seeking to use influencers short-term is not a way to get for your money.
"For the cooperates going for short term eg 3 months 2 months1 month, I am sorry if this is what you think towards digital marketing.👉For you to get value for your money. You have to aim for atleast1 year or a minimum of 6 months for you to realize sales. The first three months is👉1st month ( the influencer is getting acquainted with the product, get to understand how to consume the product, and how to introduce otto the market ( content)👉2nd month, ( introduce the product into the market strategically, (merging the three brands, cooperate brand ambassador consumer),👉3rd month, we monitor product by getting feedback From our consumers. Digital marketing is not an instant success within a day.👉Again insist on a monthly report from your influencers to monitor how, where when your product was aired. So far the Kenyan influencers are doing a great job. Inbox me for LESSONS got a B in commerce. Please remember an influencer is not a companies employee, they are self build brands. Just like your company or a tv station give respect where it's due. BUSINESS 💪#madamboss"
When Akothee is not making hilarious TikTok's, she always has some insights on how to maneuver life, not only as a celebrity but even for anyone.