The 30th Miss World Kenya competition, set for next month, will be a reality TV show that will air live from Trade Mark Hotel.
In honour of Wangari Maathai’s 10th death anniversary, the MWK Franchise has gone green.
The show will have 14 episodes and the competition will broadcast live around the country.
Terry Mungai, CEO of Ashleys Kenya Ltd and franchise director of the Mr and Miss World Kenya pageant, celebrated the eco-friendly focus.
"Going green means embracing a way of life that enables us to conserve the environment by reducing, reusing and recycling items. We have committed to planting over 3,000 trees (1 for every student and staff within our organization)," she said.
Miss World Kenya 2021, rebranded #biggerandbetter, will feature women drawn from dozens of counties competing in multiple categories, including beauty with a purpose, swimsuit, talent, sports, top model and a new segment called 'Head to Head', culminating with reigning Miss World Kenya 2019 Maria Wavinya crowning her successor.
The pageant is also excited to partner with Shebesh Speaks, a show on mental health hosted by Hon Rachel Shebesh, to raise awareness on mental health issues, advocate against social stigma and discuss ways to make mental health care in Kenya a reality.