Having embraced social media and the digital space then it is safe to say that, it is such a large cake that everyone can have a share. But the biggest share is definitely enjoyed by those who think 'outside the box' and come up with unique ideas that will catch the attention of a large crowd. Usually, people no longer focus on the normal, instead they crave for the extraordinary. Some content creators have learnt this and they have identified their unique styles and have capitalized on it. Among them are M-Alby who is identified as the lady's man and the king of smiles who always initates his conversations with his  greeting "MAMBO",  Vinnie Baite popularly known for his "ACHANA NAYO" phrase and Litboy254 the street dancer.

M-Alby goes to different streets, identifies his targets who are females and says some nice yet weird lines and vibes. People have really come to appreciate his craft as this is very evident in his fast rising number of followers on tiktok and instagram. The young man just hit 200,000 followers on tiktok in a span of 5 months.

Vinnie Baite also decided to be a trend setter. The hilarous Meru lad tells tales and narrates stories in a unique way, with a heavy Meru accent and as he is chewing miraa (khat). He also has some memorable terms that he is often identified with such as ACHANA NAYO, KANAFLOW, SKIZA, among others that he often uses as he narrates his tales. His presence in the digital space has greatly been felt and appreciated as the young guy has acquired more than 250,000 followers on tiktok and more than 150,000 subscribers on youtube in a span of 6 months.

Litboy254 also decided to do some street dances capturing the attention of random people. He goes to the streets, pretends he is taking something from a vendor, runs off, and once the vendor starts chasing him he begins dancing. It is very evident that people are loving him since he has amassed more than 80,000 followers on tiktok with less than 20 videos.

This is evident that alot of people are appreciating hardwork, uniqueness and diversity.