TikTok and the Confederation of African Football (CAF) today announced a first-of-its-kind partnership that will bring unmissable football content to fans, both on the continent and across the globe.
It marks TikTok's first major brand partnership in Africa and supports the continent's most popular sport - football. Through this year-long sponsorship, TikTok will be supporting the TotalEnergies Africa Cup of Nations, Africa's biggest sporting event, kicking off on 9 January 2022 in Cameroon. TikTok will also be a part of the action for the the TotalEnergies CAF Champions League 2022 and the TotalEnergies CAF Women's Africa Cup of Nations 2022 in Morocco.
The collaboration between TikTok and CAF will allow fans to celebrate the tournaments' unforgettable moments together. With everything from pre and post-match content and highlights, to football-related challenges, TikTok will become a home for the spirit and passion of these iconic sporting events.
TikTok will be offering its community new ways of creating and engaging with African football, with cool in-app effects, a special hub for tournaments as well as cool features and filters for the football community to enjoy.
This partnership comes as TikTok cements its position as the perfect platform for football fandom and culture across both men's and women's games, with the #football and #Soccer hashtags racking up an incredible 273 billion & 108 billion views to-date, respectively. On the continent, #AfricanFootball with over 48.3 million views is proof that Africans continue to love football content on the platform, while creating great review content and participating in fun-filled challenges.
More announcements on what the football community can expect on TikTok will be made in the coming days. Fans are encouraged to follow TikTok Africa social media pages for updates.
Are you a football fan keen to join the action on TikTok? Getting involved couldn't be easier, simply download TikTok for free via the Apple App Store, Google Play or Amazon.