The “Pan Africa Gaming Group” (PAGG) has been unveiled today, bringing 10 studios together under a single umbrella across Africa.
Launched during Africa Games Week 2022 in Cape Town, the group aims to grow the Africa Gaming industry by 2x every year due to the rapid growth of youth with Internet connected smartphones on the continent.
The group, which represents 10 African countries, include the following studios:
- South Africa - Sea Monster
- Senegal - Kayfo Games
- Cameroon - Kiro'o Games
- Ghana - Leti Arts
- Tunisia - Digital Mania
- Ethiopia - Qene Games
- Kenya - Usiku Games
- Tanzania - Khanga Rue
- Rwanda - DopeApps
- African Diaspora - Messeka Games
PAGG will be governed through a Founders’ Council combining many of the top gaming entrepreneurs across the continent. They will be joined by Peter Kihara (ex-Goldman Sachs & PWC) serving as the Group Chief Financial Officer and Jake Manion (BAFTA nominated Game Director at Aardman Animation in UK) serving as Group Creative Director.
Each studio will maintain its sovereignty and autonomy when it comes to things such as the brand, leadership, and financial independence. The founders will work together collaboratively, voting up/down proposals and resolutions brought to the Founders’ Council.
According to Dawit Abraham, CEO of Qene Games (Ethiopia) and spokesperson for PAGG, the network has been formed to enable the Africa Gaming Industry to unlock the world’s next one billion players:
“Together, we represent over 200 professionals and 8 different languages. Our team has over 30yrs of experience, leading some of the top gaming companies globally, including Ubisoft, Electronic Arts & Aardman Animation. We have produced more mobile, PC & console games than anyone else on the continent. Most importantly, all of our network members are committed to #GamingForGood, harnessing the power of gamification to create a positive social impact in our local communities."
