The latest issue of W magazine was directed by Villeneuve and shot by photographer Jack Davison. In it, Zendaya is pictured outside a cliffside home in Malibu, with various props, costumes, and effects to give the sense that she is alien. In an interview, Villeneuve explained that he was inspired by 1976 sci-fi The Man Who Fell to Earth when conceptualising the shoot. "Imagine visiting that house in Malibu from 2,000 years in the future, what it would look like, and the emotion we would have regarding our own world:"