In the wake of the pandemic, the world is slowly recovering and the TikTok community is abuzz with positivity.

TikTok is a hub of possibility for content creators who are building their careers or tapping into the opportunities that online platforms present.  For some, this means embarking on brand new career paths that didn’t exist just a decade ago. For others, TikTok is a powerful tool for redefining the world of work, and a chance to expand their network by connecting with a broader, global audience.

From choreographers and cooks to legal professionals and hairdressers, Kenyan TikTok users are finding new and creative ways to capitalise on the burgeoning digital economy. By using the platform, these users are collectively involved in creating and shaping the industries of the future. Providing the rest of the world with a lens on Kenyan lifestyle and culture, several innovators are demonstrating how the platform can be used to amplify their business ventures and find their professional niche in the digital world. Here are a few of the Kenyan TikTok users who are doing remarkable work in this space:



During the pandemic, a number of healthcare professionals joined the platform to offer insights and advice. One of those professionals was Dr Claire Kinuthia who goes by ‘theycallmedaktari’ on TikTok. 

Take a look at some of her work here:

Dance choreography

Flirtycarlostileh_pacbro and dance_general are talented and energetic dancers who love to share their craft with fans from all over the world. 

Legal counsel

Bobmuigai is carving a niche for himself in the legal industry, using TikTok to simplify complex and notoriously convoluted legal jargon through structured sessions, dubbed “interesting legal facts,” that touch on our legal matters concerning our day-to-day lives.

Foodie culture

TikTok has birthed a new generation of cooking stars who have taken to the platform to showcase their authentic recipes and impart their biggest food secrets. Cookingwithnimoh is one of the creators who is offering her growing clientele of newbie and veteran cooks great recipes and food storage tips. 

Hair Styling

Mainadesalonist is one of Kenya’s most popular beauticians and hairstylists and has taken his work to TikTok. He showcases what he and his team does best – leveraging passion and talent to make their clients look good. 

Business and financial literacy

llewellyn_ouya and moneygossip have garnered a massive following after making a name for themselves in the business consulting and financial literacy space.