Seasoned media personality Sheila Kwamboka aka Kwambox has broken her silence after joining Kenya’s leading media house Radio Africa Group.
In an update via her socials, an elated Kwambox affirmed that she is roaring to hit the ground running – determined to give her new assignment 100%
“I’m getting ready to start my next assignment! I am grateful for the journey this far. This next step, I wanna just give it my all. #Kwamboxingisalifestyle #Kapooow,” read a statement from Kwambox.
Kwambox’s new job at the leading media house was confirmed by Radio Africa COO Martin Khafafa after the radio presenter inked a new contract with them.
"Our quest for continuous improvement is tremendous. Sheila Kwamboka better known as Kwambox has joined Radio Africa group,”
Kafafa said that they are banking on Kwamboka’s vast experience in the media industry as she joins the media house (Radio Africa).
“She has quite a reputation for being the home of the best media talent in this country over the past 20 years. I'm hoping that Kwambox as an addition will not only give listeners a chance to enjoy bigger, better, more engaging radio but also give advertisers a chance you know to get products articulated and well connected to consumers," he told Mpasho in an interview.
When asked about which station she would be joining, the savvy media veteran played coy saying it would be left up to the program controllers.
"We have a number of stations. So that's really a matter for the program controllers to decide. They will be doing that over the next couple of days."
Mr. Khafafa reiterated that eager fans should wait for the program controllers to do their work as the company had a large repertoire of stations she could work in.
"What I can confirm is that she has joined the group. It's a versatile group with six radio stations with breakfast shows. She could be on any one of them."
Just the other day, Kwamboka hinted on a new journey after clearing almost all posts on her Instagram page.
"I know I’ve been quiet. I was recharging. This year I am ready to give my very best. I’m almost battery full. And I have a BIG announcement because you know we start the year BIG!!!!"
Radio Africa Group currently owns Kiss100, Radio Jambo, Classic 105, Gukena FM, East FM, and Homeboyz Radio.