Sauti Sol lead vocalist Bein Aime Baraza has explained why his newest single My Baby featuring Nigeria’s Ayra Starr was not uploaded on the Sauti Sol YouTube channel which has over 1 million subscribers.
In an interview with Mpasho’s Dennis Milimo, Bien said that the song is a personal project and therefore he could not be allowed to upload it on the group’s channel.
He went on to explain that it’s a management arrangement and that’s why he had to start his own YouTube channel.
He further divulged that the new YouTube channel is another revenue stream that has been added to his name.
“It's part of growth and the deal I currently have with my distributor did not allow me to release the song on the Sauti Sol Channel because it is monetized differently.
"So the channel with the song is a Bien Channel and basically, we are just trying to create a payment structure for me to be able to monetize my music in a better way,"
However, Bien admitted that not having the song on their main YouTube channel was a bit of a setback.
“It’s a bit boring because we have built the Sauti Sol page to a million subscribers, Inauma mbaya sana by the way. Hiyo kiyu imeniuma but it had to happen that way ndio Biashara ikuwe sawa.
Bien’s song with Ayra Star has so far gained over 260K views on YouTube with his new channel accumulating over 10K subscribers
Bien went to clarify his management team;
“The record label that has signed me is sol generation, my distribution is Africori and my manager is Chiki.
But for Sauti Sol is signed under Universal, our management is a South African company and we have a team in Kenya that also handles Sauti Sol,”.
The 'My Baby' Collabo
My Baby - the collaboration brings together two of Africa's most talented musicians, blending their unique vocal styles to create a sultry, feel-good love song that showcases their chemistry as artists.
The highly anticipated track features Bien's trademark vocals and Ayra's captivating voice, creating a musical synergy that will have listeners tapping their feet and singing along.
With a catchy beat, memorable lyrics, and undeniable energy, "My Baby" is set to be one of the biggest hits of the year.
Bien and Ayra Starr have already gained widespread recognition for their respective talents, and this collaboration marks an exciting moment for fans of both artists.