A sensational weekend of music and fashion went down at the MKU Pavilion Grounds in Thika on Saturday.
This extraordinary event, which marked the ninth edition of the Smirnoff Unleash Your Edge Fiesta, left thousands of music and fashion enthusiasts utterly captivated.
The ninth edition of the event thrilled revelers with top-tier performances by rap group Wakadinali, DJ Karoski, DJ Malaika, DJ Grauchi, MC Gogo, DJ Adalla, DJ ROQ, MC Ballo, DJ Daffy and DJ IV.
The Unleash Your Edge Fiesta has become an annual spectacle that transcends the boundaries of traditional events.
The Unleash Your Edge Fiesta, hosted by Kenya Breweries Limited (KBL), served as the perfect platform for the launch of Smirnoff Battle of the Beats season 3
The competition aims at championing the expression of progressive creativity through representation and inclusivity in the DJing industry.
The judges for the upcoming competition will be DJ Grauchi, DJ Malaika, and DJ Karowski.
The competition that was officially launched at EABL offices will be moving around the country celebrating Kenya's rich and diverse musical tapestry.
From the mystic Mountains to the serene Lakes, the vibrant Coast, bustling Nairobi, and the enigmatic Rift, DJs from every corner of this musical wonderland will converge to vie for the illustrious title of the undisputed Smirnoff Battle of the Beat (SBOB) Season 3 champion.
Over the next six thrilling months, consumers will be witnessing a competition of unparalleled magnitude and grandeur.