Image: COURTESY
Content Creator and comedian Oliver Otieno aka YY has disclosed that making money from YouTube is no longer attainable like before hence content creators cannot fully rely on YouTube to earn a living.
In his statement, the former Churchill show comedian gave a breakdown of all of the costs one requires to produce one quality video.
He says that for a proper video, one will need at least Sh60, 000 just for renting equipments.
“If you are shooting YouTube content and let’s say you need three cameras, each will cost you Sh6,000 to hire. That’s Sh18,000. Then there is the battery mount which will cost you Sh6,000 for the three cameras, two studio lightings will cost Sh5,000 and if you are doing a bigger production you will need more lights.
"Then there is Zoom Recorder which is around Sh6,500, go to tripod, lens, take cabs, and all that. So in a day, you might need Sh60,000 on the minimum and that’s not to add the venue charges where you will be shooting the content," YY said.
He further stated that manpower is another aspect that is costly in content creation.
According to YY, a content creator will need at least 2 million views to make around Sh100,000.
"You have your crew you have yet to buy them food. In a nutshell, you will need not less than Sh100,000 to shoot an episode for your YouTube content. And for you to make around Sh100,000 on YouTube from one video content you will need about two million views," YY explained.
Additionally, YY asked artists to embrace collaboration in their content creation.
This is why I employ artists to be open to collaborations because that way we can help each other build brands and then attract sponsorships, and brand clients. But solely relying on YouTube income, isn’t going to work," he added.
