Nigerian artiste, Wizkid is one of the very successful acts to ever grace this continent.
The 30-year-old, Ojuelegba hitmaker has already dined and wined with the who is who in the music industry and just recently he was featured in Beyonce's Lion King album.
The multi-award winning musician, has made sure that he is not enjoying the view at the top alone and is always looking for ways to help his African colleagues enjoy success too.
In his recent post, Wizkid posted a number of album arts on his Instagram, promoting his brothers and sisters' recently dropped projects.
Among the projects he was promoting include, Burna Boy's high flying 'Twice as tall' album. The rest include; Fireboy's 'Apollo' Tiwa Savage's 'Celia' and 'Original Copy' by Cuppy.
Africa lit lit! My brothers and sisters with da smoke !!! 🔥Update your playlist!!! ❤️🖤🦅 BIG LOVE!! 🌍
This selfless move opened my eyes into wondering why East Africa artists would not embrace such love and unity towards promoting each other?
Instead, they are stuck on the old school clout chasing and meaningless beefs which is why we rarely make it to the international stage.
Yes beef stimulates competition but what happens after that?
From Diamond Platnumz to Khaligraph, I think East African artists need to wake up and unite or Naija music will continue ruling our airwaves.
Thanks for coming to my Ted talk.