Diamond Platnumz
Diamond Platnumz

Tanzanian singer Diamond Platnumz is giving his two cents on why he thinks Nigerian music is bigger than any other industry in Africa.

He rated South African music second followed by Tanzanian music in third position adding that Congolese music is also doing well.

Although he didn't mention anything to do with Kenyan music, Diamond told Salim Kikeke of BBC that research is what Nigerians are doing

 

"We need to do our research, from the artistes to the record label. Them (Nigerians) support each other apart from the fact that they are many in numbers. We need to know what we need to do to penetrate into their industry and international world."

"For example not every music that is liked locally is liked by the international market."

He gave an example of his hit song 'Mtasubiri' featuring Zuchu which did well in East Africa but his Afrobeat song 'Wonder' is the one that is internationally recognized.

 

"Do your research. You need to know what people want and at what time. I do some songs not because I love them but so that I'm able to get into the international audience."

Diamond said when he studied the international market, fans thought he had lost it.

"When I was releasing the song 'Marry You' ft Neyo and others, people at home thought I had lost direction. I had my own target and those are the songs that have helped me do shows all over Africa."

"Nilitumia ujanja." He added

He asked artistes to be keen and not just try to please people at their home country.