Nigerian Superstar Ayra Starr was in Kenya and was unveiled as the Maybelline New York's brand ambassador for Sub-Saharan Africa.
Starr will be involved in initiatives aimed at women’s empowerment and self-expression.
The 'Rush' hitmaker was chose as she is an international music artist with hits all across the world, has amazing style, with millions of fans in Kenya who look up to her.
“The synergies between the brand and Ayra Starr’s unwavering passion for originality and individuality form the inspiration behind our partnership as we seek to empower our youthful population with the confidence that they can go for what they want,” said L’Oréal East Africa MD Yassine Bakkari.
The musician joins the list of an impressive lineup of international stars who have helped shape the identity of the brand.