Kenyan rapper Ndovu Kuu has signed a new ambassadorial deal, to spearhead Tusker's newest Self-Rule campaign.
Announcing the good news on social media, the rapper said;
"Excited to announce my new partnership, its been a long time coming and as we celebrate Madaraka today, Self-rule yangu ni never give up on your dreams no matter the circumstances you come from."
The campaign is a celebration of Kenyan authenticity and culture as the country marks 60 years since gaining internal self-rule.
The Kenyan hitmaker with tracks including Tetanus and Ndovu ni Kuu joins a group of A-list artists currently working with the brand including Wakadinali, Mutoriah and Wangechi.
In a statement, the rapper said he was excited "For this collaboration with a brand that values artistry and giving support to the kenyan musicians. It is a great fit and I believe this partnership will only help the industry grow further giving young musicians, producers, sound engineers the right spotlight to showcase their talent and progress the industry”
The announcement comes in the wake of the recently concluded TuskerFest month-long party circuit that saw Kenyans entertained by the popular rap trio Wakadinali who toured five cities in the month of April putting on musical spectacles for fans across the county.