Music producer and DJ, Fully Focus, is now changing the game with the release of first of its kind AI visualizer for his single “Olodo”.
The new release features vocal prowess: Niniola (Nigeria) and Sho Madjozi (South Africa), two influential powerhouses who infuse their unique cultural influences into the mix.
The exhilarating track and visualizer injects fresh vitality into the realms of Afrobeats and Amapiano. Produced by Yung Willis, the track masterfully takes listeners on a thrilling, high-energy journey propelled by pulsating rhythms, irresistible melodies and clever wordplay.
The title “Olodo” derived from Yoruba, playfully admonishes those who are slow to understand or learn, capturing the lighthearted ribbing commonly found in various African cultures. The blend of genres is infectious with a rhythmic fusion that resonates with listeners worldwide.
“Olodo” is off Fully Focus recent album ‘African Ambassador’ which delves into diverse sounds; from Afrobeats, Amapiano, Bongo, Gengetone, Kizomba to Zouk. Fully Focus says, “One of the things I enjoyed about collaborating with other producers is learning instruments and sounds that are dear to their culture and tweaking them to match the ideas I had in mind,” adding, “Discovery is the best part about the creative process.”
The ‘African Ambassador’ album has since surpassed 10 million streams with the lead single “Dimension” becoming the longest charting Kenyan song of 2022 on Apple's Top 100. The ten track album also features music by Bien, Nyashinski (Kenya), Ya Levis (DRC), Vanessa Mdee, AY (Tanzania), Kuami Eugene (Ghana), Fik Fameica (Uganda), Slap Dee (Zambia), Djodje (Cape Verde) and Davis D (Rwanda). Plus his two PMG artists, Scarr from Atlanta and Llumi from Nairobi.
Focus is a global DJ, producer, promoter, presenter, & entrepreneur from Kenya, based in Atlanta. Over the past two decades, he's played a significant role in breaking African music on mainstream platforms. He is among pioneers of the promotion of Afrobeats before it gained acceptance on American radio by launching his own show "Midweek Motivation" on SoundCloud in 2011, reaching 1 million plays and listeners in 50 countries.
In 2019, he launched PXP Con, a music, film, and tech conference in Nairobi aimed at educating young African creatives on the business side of these industries.
He has worked with renowned African artists like Wizkid, Davido, Tiwa Savage, Rema and Maphorisa among others. In 2020, he won the Best African DJ Award at AFRIMMA, a prominent entertainment awards show. His commitment to African music has earned him recognition and relationships globally. Through his independent label, Passport Music Group (PMG), he now aims to further elevate the conversation about the continent's music and culture.
