TikTok has made remarkable achievements in Kenya with its #SaferTogether workshops.
Launched in October 2023, these workshops aim to foster a safe and empowering environment on the app for the country's youth. The campaign has successfully engaged 116,355 participants, including learners, parents, and educators across 21 of Kenya's 47 counties.
The workshops, which offer in-person and virtual learning experiences, have been pivotal, especially during Safer Internet Month in February 2024.
In February alone, 56,020 learners benefited from a unique blend of hybrid sessions and the "Train the Trainer" model. This approach not only educates but also equips individuals to further disseminate valuable digital safety knowledge within their communities.
Fortune Mgwili-Sibanda, TikTok's Director of Government and Public Policy for Sub-Saharan Africa, shared the vision for the future.
"We believe that safety is a collaborative effort and we are encouraged by the numbers that we have achieved; reaching not only young people but parents, teachers and guardians. Our commitment to safety in Kenya extends beyond current achievements. From April to September 2024, we aim to cover the remaining 26 counties, ensuring nationwide access to essential digital safety education," he said in a statement
TikTok has incorporated youth perspectives directly into its safety strategies, by forming its official Global Youth Council. This effort aligns with its global research, underscoring the need for greater collaboration between online platforms and younger users.
The Council, which comprises 15 teens from diverse countries, includes two young people from Kenya, and aims to ensure that young voices are integral to TikTok's decision-making processes.
The group first met in December 2023 and recently completed their second meeting, which was attended by TikTok CEO, Shou Chew.
