After the long-awaited wait, Louis Vuitton has finally appointed a creative director for its men's wear collection.

This comes after fashion designer Virgil Abloh, the then creative director of Louis Vuitton’s menswear collection, died on 28th November 2021 at the age of 41 from a rare type of cancer, Cardiac Angiosarcoma.

Since his passing the world has worried about how his legacy and work would be continued.

His wife Shannon Abloh sat down with the New York Times in November 2022 and revealed she will be doing everything in Virgil’s honor the way he intended for it to be done.

With that left the question of who would replace Virgil at Louis Vuitton. Two years later and now we have an answer. Louis Vuitton revealed today that Pharrell Williams will take over as its new Men’s Creative Director.

The appointment of Pharrell feels like a full-circle moment. When you think of the perfect person to continue to push the brand forward Pharrell comes directly to mind.

You could say he influenced culture but realistically he created new aspects of culture. After previous collaborations with the brand, it’s time he steers the ship.

The announcement marks the first major decision by Pietro Beccari since he took over as chairman and chief executive officer of Louis Vuitton in 1st February.

The appointment is effective immediately, and Williams will show his first collection for the house during Paris Men’s Fashion Week in June.


Pharrell Williams is a well-renowned producer, recording artist, philanthropist, song writer, fashion designer, and entrepreneur.

He has previously made numerous collaborations with Louis Vuitton, the best-selling to date being the millionaire Louis Vuitton's glasses which were launched in 2005.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director.

His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.” – Pietro Beccari, Louis Vuitton’s Chairman and CEO.