A beauty brand, L'Oréal Paris has appointed South African actress Thuso Mbedu as the new brand ambassador and spokesperson for Sub-Saharan Africa.
Mbedu will bring her unique perspective to local advertising campaigns, product launches, and public appearances.
Her passion for beauty and ability to connect with audiences will play a pivotal role in enhancing our brand's relationship with our valued customers.
“We are excited to welcome Thuso Mbedu into our L'Oréal Paris family. Her exceptional talent, timeless beauty, and commitment to empowering others align perfectly with our mission,"Burkhard Pieroth President Sub- Saharan Africa at L'Oréal said.
The regional lead added that the partnership between L'Oréal Paris Sub-Saharan Africa and Thuso Mbedu is set to revolutionize beauty standards and inspire a wave of self-worth and confidence across the continent.
Born in Pietermaritzburg, South Africa, Thuso Mbedu is a renowned actress whose impactful performances have left a mark on both domestic and international platforms.
Her role of Winnie in “Is'thunzi” in 2016 catapulted her into the spotlight, earning her two International Emmy Award nominations.
“Growing up, one never saw oneself as beautiful – I could never have imagined that one day I would have the honor of being L’Oréal Paris’ first Sub-Saharan African spokesperson,"Mbedu said.
She described the beauty brand as one that stands for women empowerment, with a strong sense of diversity, sisterhood, and feminism.
"So far, I’ve enjoyed learning about the innovative technology behind L’Oréal’s product range and the ground-breaking strides made in understanding African skin," she said.
Mbedu's international acclaim grew when she starred as Cora Randall in the Amazon Prime Video series, "The Underground Railroad," an adaptation of Colson Whitehead's Pulitzer Prize- winning novel.
Her recent role in Sony's "The Woman King" alongside Viola Davis has cemented her place in global cinema.
Her portrayal of 'Nawi,' a dedicated recruit in an all-female military unit, earned her spots on Variety's 10 Actors to Watch for 2022 list and The New York Times 10 Best Actors of 2022.
Mbedu's passion extends beyond the cinematic universe into philanthropy. In addition to her successful acting career, Thuso Mbedu is actively involved in charitable initiatives that raise awareness of multiple causes, especially issues that tackle education and the well-being of children and youth.
She showcased her dedication to empowering young girls and providing them with the educational resources they need to thrive when she joined the global non-profit organization Save The Children in 2021 as part of the Board of Advisors.
Through its advisory capacity, Thuso, alongside the other Board of Advisors, provided non-binding strategic funding and development advice and is a sounding panel to discuss challenges and identify opportunities.
Her role has currently evolved and is now titled Partnerships and Engagement Advisors.
