Man undergoes a facial
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Kenya National Bureau of Statistics report 2023,has released counties where men spend most time on self-care.

Samburu County has been listed as the number one county on the list.

According to the  study these men spend an average of 882.3 minutes daily on self-care.

 This means that they take up to 14.7 hours daily to doll up themselves.

According to the report,

West Pokot came in second with 806.9 minutes being spent on self-care and maintenance.

Baringo County was third with 796.0 minutes, followed by Elgeyo Marakwet at 790.4 minutes.

The long hours of self-care from the pastoralist communities namely; West Pokot, Baringo and Samburu might be attributed to the fact that young warriors pride themselves on their beauty.

They draw triangular designs down their chest and back.

Some of them also hang long braids of hair on their back which needs care throughout just like that of the women.

Kitui County took position five with 785.1 minutes being spent on self care followed by Isiolo County with 780.3 minutes.


Kwale, Bomet, Tharaka Nithi and Narok counties were seventh, eighth, ninth and tenth respectively with a time of 764.2 minutes, 763.2 minutes, 756.9 minutes and 750.9 minutes in the same sequence.

“Time spent on culture, leisure, mass media and sports practices activities was higher for men compared to women,” the report read.

At the national level, men spent more time (158.1 minutes) on culture, leisure, mass media and sports practices compared to women who spent 118.8 minutes.

Time spent by men on non-productive activities was higher in urban areas at 67 minutes a day compared to 57 minutes in rural areas.

Women, on the other hand, spend four and a half hours doing unpaid home care and domestic work that includes childcare, dishwashing, food preparation, cleaning and laundry.

The report indicated that more males in rural spent an average time of 718.6 minutes compared to women in rural areas who spend 702.8 minutes on a daily basis for self-care and maintenance.

On socialising and communication, community participation and religious practice, men spent 103.2 minutes compared to women who spent 90.3 minutes.

A total of 19,522 of the sampled households were found to be eligible for the survey.

Out of the eligible households, 16,945 households participated in the survey and successfully completed the questionnaire resulting in a national household response rate of 86.8 per cent. 

The time-use module targeted individuals aged 15 years and older.  There were 40,764 individuals eligible for the time-use survey module from the 16,945 households interviewed.

A maximum of two individuals were randomly selected.