It is lady boss season all across the globe and reality TV star turned entrepreneur Kim Kardashian is showing us how it is done best!
The beauty mogul's clothing company SKIMS just bagged a multi-million deal!
Her shapewear brand, in a press release announced it's now the official underwear partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA) as well as the USA Basketball, (a non-profit organization that oversees men’s and women’s teams participating in international tournaments.)
Celebrating the major win the mother of 4 who happens to be the company's co-founder and creative director, shared several pics on her Instagram feed looking all glam while posing next to the top guns at the NBA. The trio looked like cutouts from a magazine.
"Introducing the SKIMS and NBA partnership. SKIMS is now the official underwear partner for the NBA, WNBA and Usa basketball.
Designed for maximum comfort, movement, and support. Skims wins across the board," candidly wrote the aspiring lawyer.
After the athlete's inspired ad she and her team made with the likes of Shai Alexander and Neymar Junior to mention but a few (read the hottest) this does not come as a huge surprise.
According to the press release shared by the 4 billion dollar company, the multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament.
Hold your horses! That is not all.
SKIMS will also be featured across a variety of league platforms, from on-the-court signage showcased during broadcasted games to coverage on digital and social channels.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive," Kim K in part, said in a statement.