YouTube Music released a schedule of performances and music-industry related events in celebration of Africa month.
This is a celebration of the continent’s popular culture with performances by popular artists from Kenya, Nigeria and South Africa.
“For more than a decade now, YouTube has helped artists develop and export the African sound to music lovers, fans and listeners worldwide while also enabling collaborations across the continent and aroundthe world,” says Alex Okosi, Manager Director, EMEA Emerging Markets.
“As a result, it’s only natural that the platform, where cultural movements grow and build, plays a central role in the celebration of this important month for the continent as a whole. The past ten years have shown, without a doubt, that Africa loves YouTube and YouTube has found a true home in Africa,” continues Okosi.
Kenyan boy-band Sauti Sol and Nigerian Afrobeats star Fireboy DML have already deliverrd their live performances of their most popular hits, which fans can enjoy via livestream on each of the artists’YouTube channels.
In addition there will be the virtual sessions which will focus on topics; The Global Impact of Afrobeats, The Acceleration of Amapiano and Women x Music.
YouTube Music’s celebrations of Africa Month will culminate in the Africa Day Concert in partnership withMTV Base Africa, and hosted, for the second year in a row, by world-renowned actor and activist IdrisElba.
The concert, which will take place on Tuesday 25 May will feature trailblazing African stars performing on multiple stages from across the continent.