Ben Pol
Ben Pol
Image: Saidi Abdallah

Ben Pol is in Kenya for the ‘Kijanisha’ project, meaning to re-green. The Kijanisha Project is an initiative by Justdiggit, who are on a mission to re-green Africa and cool down the planet.

The environmentalist is the Ambassador for Justdiggit and an activist for environmental conservation.

To endorse the matter to a larger audience: Ben has done the Kijanisha song featuring Christina Shusho, Joh Makini, and Frida Amani.

“As Ben Pol, a successful artist and public figure, I have to play my part on issues concerning climate change, which is a sensitive matter,” the ‘Moyo Mashine' hit maker remarked.

 

“Tunaona kabisa mabadiliko yanoyaotendeka, nikasema lazima niitumie sauti yangu na (we can see the changes that are taking place, and as BenPol I said I have to use my voice) and my influence ,” he added.

Ben Pol
Ben Pol
Image: Saidi Abdallah

The first time Justdiggit reached out to him was for a concert in 2019.After the concert, they loved what he did and vice versa. Later, they chose the artist to be their brand ambassador.

One of the choices he has made to live out the ‘Kijanisha’ spirit on a personal level is waste segregation.

“Its a small thing, but it’s something we can all do to take care of our planet."

‘Kijanisha’ is a ten-year project where they have partnered with almost 350 Million farmers to realize the re-greening vision.

In Kenya, Amboseli and Chyulu hills have been some of the places, the project has kicked off its actualization. The activities taking place are; water banks to help harvest rainwater which will help in irrigation.

Second, planting grass seed banks that women in Amboseli are empowered to grow and then sell.

"Everyone can play their part."

Ben Pol
Ben Pol
Image: Saidi Abdallah

Ben has been passionate about climate matters for a long time. He has worked with different organizations, WWF, UN, Ministry of Environment Tanzania, and Lead Foundation.

His passion has brought good tidings his way. He has had the rare opportunity of attending the World youth forum, that was held in Egypt to discuss matters affecting humanity.The given duration being 10 years, Ben Pol assures a lot of opportunities to work with artists and parties interested in future projects.