The videos of the services that have appeared on social media and even been used as memes. So why did he decide to capture the attention of his fans in church?
Well given the negative headlines that surrounded Kanye West last year, from his consistent support of Donald Trump he needed to earn back the love of his people by using what he does best, music.
Below, we unpack what you get from a typical Sunday Service. During one service, the noise generated from these performances were loud enough to get the police called. Maybe the old Kanye isn’t completely gone after all.
According to Daze Digital, this could be the reason why he decided to take that route.
1. RISING ARTISTS ARE GIVEN SPACE TO SHINE
Although Kanye’s hits are at the center of the Sunday Service ceremonies, they also shine a light on unsung talent.
2. YOU MIGHT HEAR SOME BRAND NEW SONGS
The Sunday Service events are also being used as a space for Kanye to air new material. During the January 20 service, attendees were privy to an exclusive debut of “We’ll Find A Way”, a new song that might appear Kanye’s long-mooted new album Yandhi. Traces of the song have been pretty much eradicated from YouTube, but Kanye fans have been sharing the news on social media.
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3. THEY’VE ATTRACTED SOME FAMOUS FANS
The events have attracted prominent guests, such as the entire West/Kardashian/Jenner clan, Diplo, Rick Rubin, Paris Jackson, Katy Perry, Tyler, the Creator, and Kid Cudi.
4. IT TAKES PLACE IN SOME UNLIKELY LOCATIONS
During the March 5 event, Kanye took the congregation to Adidas’ North American HQ in Portland, Oregon, but they actually started the praise earlier that day: on a private plane heading to the location. The popular Kanye fan account @TeamKanyeDaily captured videos of the crew all enjoying some early morning anthems.