Kim Kardashian has faced huge backlash for promoting an appetite suppressing lollipop.
The reality star shared a snap of herself tucking into the treat on and encouraged her 111 million followers to purchase the product, in order to aid wewight loss.
However, the post was immediately met with criticism – with presenter Jameela Jamil branding Kim a ‘terrible and toxic influence’, for failing to promote healthy eating.
The controversial snap sees a seemingly naked Kim sucking on the red lollipop for the camera.
Proving to be a fan of the diet sweet, she wrote excitedly in the caption: ‘You guys… @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal.
‘They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some… you need to do it quick! #suckit’
However the advertisement immediately came under fire from followers – with former T4 presenter Jameela leading the complaints.
Addressing Kim directly, she wrote fiercely on Twitter: ‘No. F*** off. No. You terrible and toxic influence on young girls.
‘I admire their mother’s branding capabilities, she is an exploitative but innovative genius, however this family makes me feel actual despair over what women are reduced to.’
‘MAYBE don’t take appetite suppressors and eat enough to fuel your BRAIN and work hard and be successful. And to play with your kids. And to have fun with your friends.
‘And to have something to say about your life at the end, other than ‘I had a flat stomach.’
Her sentiment was echoed by many – with one commenting on Jameela’s response: ‘Can’t believe this is actually real,’ while another added: ‘What kind of mother would advertise appetite suppressants. Jesus Christ they’re money hungry.’
Another fan chimed in: ‘As a mother this terrifies me, as a woman this boils my blood! Disgusting. No wonder people struggle so much when s*** like this is rammed down your throat. Calls herself a role model?!?’
Meanwhile Kim’s post itself was flooded with critical comments from her followers, who branded the ad ‘disgusting’ and ‘irresponsible’.
One wrote: ‘This is absolutely disgusting. What a horrible message to send to you impressionable and young female followers. Have you no shame?’
While others added: ‘Shouldn’t you be encouraging body image positivity instead of encouraging your followers to have appetite suppressants? How sad…’
‘THIS IS NOT OKAY! What a way to use your ‘celebrity status’ to promote dieting and disordered eating behaviours! Shameful.’
The post was also deemed irresponsible by professional with leading Harley Street nutritionist Rhiannon Lambert urging Kim to be more aware of her huge and often impressionable following.