Page Six also points out that Ye's people filed an application to use the phrase "Half Beast" in some sort of televised or online entertainment venture includes toys. He's also hard at work on reinvigorating his line of Yeezy sneakers with Adidas
The phrase and performance that grew from a regular meeting of artists and celebrities such as Gwen Steffani and the Kardashians every Sunday morning into a concert at Coachella.
Page Six reports that West filed to register the phrase "Sunday service" on July 19 to use it in the apparel space. The garments that are sold will include shoes, tops, dresses, pants, jackets, scarves, loungewear and, of course, socks. The public got a taste of the apparel when Ye sold socks at Coachella.