An family walking through an exhibition
Image: Dubai Tourism

Dubai’s Department for Economy and Tourism, (DET), in continuation of its ongoing activities in Africa has released dates for its East Africa roadshow.

After successful Road Shows in Nigeria and South Africa; DET has concluded plans to hold its next set of roadshows in Ethiopia, Uganda, and Kenya.

The dates are 15th September for the Ethiopian Roadshow, 19th September for the Ugandan Roadshow and 22nd September for the Kenyan Roadshow.


The roadshow will highlight Dubai’s affordable experiences and the diversity of the city’s offerings to key travel partners in the visited cities.

A family enjoying their trip in Dubai
Image: Dubai Tourism

Highlights of the roadshow, span across travel, hospitality, entertainment and Dubai’s citywide events, with a focus on leisure, family travel, education and medical tourism.

Key elements of the event will include breakout network sessions, partner presentations, one-on-one meetings, and medical facility updates.

The Museum of the Future in Dubai
Image: Dubai Tourism

Mr. Tareq Binbrek, Assistant Manager, International Relations (Africa) for Dubai Tourism (DET), commented: “East Africa is a significant market for Dubai Tourism and is host to some of our largest travel numbers from Africa."

He added that this was the first roadshow post pandemic, and that he was happy to be back.

Mr. Tareq also teased that a 'lot of new and exciting things have come up in Dubai since the last visit to this region and so we look forward to sharing the good news with all of our East African travellers.'

Dubai, being known for its continuous drive to establish, maintain and show its safe, open, and accessible system, has seen Dubai ranked as the No.1 global destination in Tripadvisor Travellers’ Choice Awards 2022.

The new tourism figures from DET show that overall, Dubai hotels maintained an average occupancy level of 76 per cent from January to May 2022.

A couple walking in a Dubai shopping mall
Image: Dubai Tourism

According to data from hotel management analytics firm STR, Dubai ranked No.1 globally in hotel occupancy, ahead of other international destinations including New York (61 per cent), London (60 per cent) and Paris (57 per cent), for the January-April 2022 period.

Some of the organizations that will accompany DET to the roadshow include Hotels, Hospitals, Attractions, Destination Management Companies and other stakeholders in the Dubai Tourism ecosystem.

Some others are below;

Aloft Hotel City Centre Deira Dubai

An AirArabia Group Company

Arabian Oryx Travel & Tourism L.L.C

Dubai Health Authority

Emaar Hospitality Group LLC

Four Points By Sheraton Downtown Dubai

Golden Sands (3) Hotel Apartments

Grand Mercure Dubai L.L.C

MIDA Tourism L.L.C


Radisson Blu Hotel - Dubai Deira Creek


Rida International Tourism & Travel L.L.C

Sharaf Tours L.L.C

Sheraton Dubai Creek Hotel & Towers - Br Al Mulla Entrps L.L.C



TRYP by Wyndham Dubai


Aster DM Healthcare

Thumbay Hospital

American Hospital Dubai

Kings College Hospital

Holiday Tours

LGA Medical Treatment Services

Emirates Airlines