A lot has been going in the Kenyan music industry for days now and it all revolves around airplay on radio stations.
A number of artistes have complained that radio stations are not playing enough of Kenyan music and instead opt to play more of international, Bongo and Naija music.
All this was started by Khaligraph Jones after he said he’d like to take some media/radio personalities to Nigeria to see if they have fans there.
I am planning on Bringing at least 10 big Kenyan media personalities/Radio presenters to Nigeria for a 10 day trip which I myself shall cater for,I want to see if some of y’all will be recognized by your Nigerian fans or if you even have fans at all here, it would be very sad if you don’t though 😂😂 🇰🇪🇰🇪🇰🇪🇳🇬🇳🇬🇳🇬🇳🇬 #respecttheogs
This is something that didn’t go well with many people as some said Kenyan artistes should up their game when it comes to content creation. Other artistes stated that Kenyan radio stations are biased when it comes to playing music.
What many people don’t know, especially those who do not work for a radio station, is that there is a process on how music is curated.
Well, we sat down with Kiss FM’s Program Controller just to get to know the process in which songs that are air played are chosen.
1. What percentage of local music is played?
Kiss I think we are playing 30% Kenyan music and Khaligraph should not be one to complain because he was heavily played last year.
2. How do you choose which songs should be played on air?
They are considered based on merit. If a song is good it will be played. We have a music panel that sits every week and goes through all the submissions for that week, both international and local and then based on availability of space to add new songs, we pick the songs that are going to be added for that week. The music added also depends on how many songs we have also dropped because we play a fixed size of a database. We don’t just keep adding songs.
3. Who curates music?
Curation is done by the programme controller basically and music schedulers but also we have an automation software where we set some rules and then it does most of the work and then basically everything is as we want it to be.