Diamond is a trend setter and this is true not only in his native Tanzania but across East Africa. Even in Kenya, where we were once East Africa’s cool kid, the tide has changed and Diamond is now shaping the culture.

Gone are the days when Diamond would look for validation in Kenya. These days, he knows he is a continent ally, hell, an internationally acclaimed star.


And Tanzanians have responded to Diamond’s super star status accordingly. One of the ways this is done is by aping the man. Afterall, imitation is the sincerest form of flattery.

Dud Baya for one has noticed just how much Tanzanian artistes are aping Diamond without understanding the rationale behind his actions and activities. Take for instance the proclivity for muscle bound body guards.

Recently, Diamond Platnumz manager Babu Tale explained why Diamond has so many bodyguards and it is because Diamon at any given time has millions of shillings worth of jewelry. And not only does he hire professional bodyguards, but he pays them competitive rates. And Diamond has several investments that allows him to afford the luxury of body guards.