Over 28 million people have committed Netflix infidelity by watching an episode without their partner.
To help couples stay faithful, a British ice cream brand has designed a set of rings that block access to shows unless the two are watching them together.
Called Commitment Rings, couples register the rings via the app, log in series to watch together and enjoy a night of bonding and binge watching -- but only when the rings are together.
Couples make the commitment to each other with the rings, register them together via the smartphone app and log in series they want to watch together.
The rings use near field communication (NFC) technology that links them to video streaming services for six months – a full season.
NFC is a short-range wireless connectivity standard that uses magnetic field inductions to allow communication between two devices.
When the rings are close to each other, the app will pick up the signal and automatically unblock the series in you and your significant other’s list.
But it you will not be able to access the series if you have an inkling to cheat.
Cornetto is partnering with some of the top streaming services as Netflix, Hulu and Amazon Prime TV.
Harris Interactive and Netflix found that 21 percent of people watch ahead in a series while their partner is sleeping and 12 percent of viewers pre-watch and fake it when they’re with their significant other.
Corentto is partnering with some of the top streaming services as Netflix, Hulu and Amazon Prime TV. The brand is currently finalizing negotiations with video streaming platforms and is nailing down some of the details such as how far the rings need to be and if they should make the anti-cheating system cheat-proof
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