Portugal and Al Nassr striker Cristiano Ronaldo has made history, becoming the first person to accumulate over 600 million followers on Instagram.
Argentina’s Lionel Messi is the second most-followed star with 482 million followers, while singer Selena Gomez is third with 427 million followers.
Award-winning model Kylie Jenner (398M), Dwayne "The Rock" Johnson (388M), Ariana Grande (378M), Beyonce (315M), Khloe Kardashian (363M), Justin Bieber (293M) are the other celebrities in the top 10 list of most-followed people on Instagram.
According to the 2023 Instagram Rich List compiled by Hopper HQ Ronaldo earns at least $3.23 million which translates to Sh463 828 000 per Instagram post.
In February 2022, Ronaldo was the most followed man on the photo and video-sharing social application, but his numbers have since grown exponentially in a matter of months.
Ronaldo also celebrated his 37 birthday in February this year.
In East Africa, Wasafi Media CEO and singer Diamond Platnumz is the most followed individual with 16 million followers.
In this generation, Instagram numbers is something to be proud of, as people with huge numbers are used to influence and advertise products by companies.
Advertisers who want their products and services to reach as many people as it is possible will always approach people with a huge following and that translates into money.