Some say all publicity is good publicity but clout chasing could be detrimental to the brand.
Clout chasing has now become a norm in the Kenyan show business. Well, one of the most sought after online strategist and publicist Lynne The Brand is giving tips on staying relevant, while keeping a distance from this strategy that has been in the 'to do' list for many Kenyan creatives.
The CEO to Foli Agency and award winning industry influencer listed consistency and networking as some of the things creatives should consider.
Here are five tips for remaining relevant without clout chasing;
Understand your Demographic
The Music industry is full of fans always looking for fresh tunes. By knowing who your fans are, you'll always find yourself producing music that's relevant to them.Most of your fans look for the Music they can connect with, so if you constantly give them that they'll always find you everytime they need fresh content.
Network with like-minded people
Be flexible and interact with your followers/fans both physically and on social Media. Aim at producing high quality & relevant music for your demographics.
Be Consistent And Outstanding
Always keep showing up with new music, stick to your goals & find a unique & outstanding way of delivering it to your demographics. Avoid going silent for a long time then coming back with Clout to try & release new music. While you were gone there were others who were still working diligently so what makes you think Chasing Clout might work for you?
Evolve
If you have a hit song among your list of songs, take some time, try to understand exactly why it became a hit then increase and evolve your skills.
Brand Yourself
One of the best ways to ensure your music/brand transcends the Concept of 'eras' is to brand yourself relevant. Think Outside the box and look for unconventional but creative collaborative opportunities with Other brands and Artists.
