Rapper Khaligraph Jones has signed another ambassadorial deal.
The announcement marks the beginning of a new partnership between 22Bet and the award-winning artist, who is widely recognized as one of the most talented and influential musicians in Kenya.
Khaligraph Jones, whose real name is Brian Ouko Robert, has been a major force in the Kenyan music scene for over a decade, and has won numerous awards for his work, including the coveted Soundcity MVP Award for Best Hip Hop in Africa in 2020.
Speaking at the press briefing, Khaligraph Jones expressed his excitement at being named the new brand ambassador "I am thrilled to be partnering with a company that has established itself as a leading player in the sports betting industry," he said.
Adding "As an artist, I am always looking for new and exciting ways to connect with my fans, and I believe that this partnership will enable me to do just that. I look forward to working with them to create engaging and innovative content that will resonate with our audiences."
Jones is a hip-hop artist and one of the biggest names in African music. He is one of the most influential artists in Kenya and across Africa.
Khaligraph Jones stands out for his sharp and witty lyrics. His music is often described as being both lyrically and musically unique, combining various genres from hip-hop to trap, afrobeat to ragga.
He often draws from his personal experiences when writing his songs and has become known for his unflinching honesty when it comes to addressing issues such as poverty, police brutality, and social injustice.
His lyrics are often seen as empowering for many young people in Kenya and across Africa.
