Billionaire beauty mogul Rihanna Robyn Fenty has decided to venture into another glamourous business adventure.

Using her Instagram account, the mom of two said that she would be launching “Fentyhair” on 13th June 2024.

“A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.

You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural,” She wrote on her Instagram page.


“So I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

She went on and revealed that she would be launching the new business on 13th June 2024 but people should sign up to access the shop.

On 8th September 2017 Rihanna launched “Fenty Beauty” which is a cosmetic brand that is popular for its broad inclusivity across various skin tones.


The original foundation launch included 40 shades and since then it has expanded to 50 shades.

“Makeup is there for you to play with. It’s there for you to have fun with. It should never feel like pressure and it should never feel like a uniform,” Rihanna quoted.

To say that Fenty Beauty has completely changed the industry is no exaggeration since their beauty products have really elevated the confidence and self-care in their clients.