Award-winning singer Nadia Mukami is out here schooling Kenyan artistes on the importance of owning masters in their music.
I know (probably for those with no musical knowledge or the upcoming artists) you are wondering what in the world's name is a music masters.
Don't you worry, I've got you.
By definition, an artist's music masters is the most authentic supersonic account of the song. In other words, it is the original recording of the song. Everything else is a copy, after that in the digital world, a copy of the copy.
Owning your masters allows you to keep creative control and you are free to release your music however you want using whichever channels you choose.
Artists that own their masters have an upper hand and are in the best position to negotiate with a record company to obtain the best possible terms and conditions.
Kenyan artists don't seem entirely intent on acquiring their masters but a few woke people in the industry such as Nadia Mukami are slowly realizing the importance of such.
Taking to her Instagram page the heartthrob advised artists on the same noting, "Owning masters to your music mostly having the administrative rights is very important in this 2022 where the music business has shifted!"
She went on to emphasize the importance of having masters and how handy having rights to your music is.
"Because in 10 years you can sell off your music rights So in all you do Tembea na split sheet if you have played any role in a song, please!! Collabos in 2022 need to make Business sense! No split sheet !! no collabo! NO RELEASE! !( My new Mantra!!!!)
"Cuz Honey, so many Distribution companies want to tap into Africa!!! Dear artists please let us be wise!!!" finished off the "Radio Love" hitmaker.