West African star Mr Eazi has released to his trademark Banku Music sound on “Personal Baby,” the simmering second single from his as-yet-untitled forthcoming album.
Audio for the track, which was produced by Grammy-winning Nigerian hitmaker Kel-P (Burna Boy, Wizkid, Angelique Kidjo), premiered on Apple Music’s The Dotty Show. Ademola Falomo directed the video, also out which sets “Personal Baby” in a dystopian, Blade Runner-esque future.
A moody love song co-written with afropop superstar Teni (“Billionaire”), “Personal Baby” reimagines the smooth, mid-tempo Banku Music sound that Mr Eazi defined with hits like ‘Skin Tight” and “Leg Over,” but with a darker edge. The track follows June’s “Legalize” as the second single from Eazi’s forthcoming album — a project that’s nearly a decade in coming.
Like “Legalize,”“Personal Baby” deals with love, but this time it’s from a somewhat darker perspective. “The video goes from lovey dovey to darkness,” Mr Eazi says. “It’s those extremes I'm trying to capture.”
Mr Eazi enlisted noted Beninese artist Dominique Zinkpè to handpaint the cover image for “Personal Baby.” (Zinkpè’s piece is entitled “L’amour en tête” which, translated to English, means ‘love in mind’.)
Eazi sees the album as a collection of art pieces, with each track represented visually by uniquely commissioned pieces from different African contemporary artists. Merging afrobeats, Web3 and real-world activations, these pieces are being tokenized and shared with the public through specially curated metaverse and physical events.