Image: Instagram/Mohammed Alby.
TikTok content creator Mohammed Assad Alby popularly known as King of Smiles has opened up on brands that he totally refuses to work with regardless of the pay.
Alby maintains that he will forever turn down endorsement deals with brands that don’t align with his beliefs, religion, and values.
The 24-year-old TikTok sensation known for his heart-melting pickup lines revealed that he will under no circumstances work with companies that promote alcohol, betting, or condom use.
According to Alby, he sees working with the said companies as going against his Muslim faith and promoting negative values in society.
“Firstly, brands I will never work with are those that deal with or promote alcohol or betting. I am a Muslim and these are haram.
I will also not work with brands that are very taboo, those that don’t reflect what I represent like condom brands.” Alby revealed.
Ever since he broke into the spotlight after making a name for himself through TikTok the 24-year-old has been lucky enough to work with big brands such as Nokia, Fanta, and Bic.
He was also the brand ambassador for Two Rivers Mall last year.
The TikToker maintains that he truly believes the brands he works with should positively promote positivism and impact society in morally upright ways, despite the potential to earn millions from these endorsement deals.
“I would rather work with brands that encourage youth to invest and those that are about impacting the society with positive vibes because that is what you get when you interact with my content,” Alby said.
He went on to add that it wouldn't sit well with him working with brands that he feels encourages people to be reckless with their money.
"Other than that, it’s the sociological impact. I don’t want to influence people to go into betting. I would rather work with brands that are aligned to positivism.” Said the Mambo Nation creator.
According to the young man he has found his footing and would under no circumstances be convinced to go into a white collar job or even consider employment as he earns pretty good money on his own.
“I have no business looking for employment... unless the 9am-5pm job pays me Sh700,000 and above,” quipped Alby without blinking an eye.
Alby continues to enjoy online fame and love having amassed over 600,000 followers on TikTok, 154,000 on Instagram, and 30,000 subscribers on his YouTube channel.
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